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  1. News Article News Article Research & Resources

    Where are kids getting JUUL?

    Truth Initiative surveyed a national sample of more than 1,000 12- to 17-year-olds to find out where they are getting the e-cigarettes.

  2. News Article News Article Research & Resources

    Nearly 1 in 5 youth say they have seen JUUL used in school

    Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.

  3. Research Article Research Article Research & Resources

    What would happen if new tobacco products ‘akin to iPhones’ were sold in the U.S.?

    The way IQOS is marketed raises concern about the appeal of heat-not-burn tobacco products to youth and young adults.

  4. News Article News Article Research & Resources

    4 out of 5 youth overestimate e-cigarette or cigarette use among peers

    Most youth think that cigarette and e-cigarette use among their peers is more common than it is, according to a recent study by the Centers for Disease Contr

  5. Report Report Research & Resources

    Menthol cigarettes: Attitudes, beliefs and policies

    A Truth Initiative study on menthol cigarettes reveals that confusion and misperceptions about menthol remain, but support for a ban on the flavoring is on t

  6. News Article News Article Research & Resources

    3 key messages from CDC’s tobacco education campaign

    The CDC Tips From Former Smokers® campaign has returned to continue raising awareness of the dangers of smoking through real stories of people living with sm

  7. News Article News Article Research & Resources

    5 things FDA should do about JUUL e-cigarettes

    Six public health and medical groups are calling on the agency to act to protect youth.

  8. News Article News Article Research & Resources

    JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous

    Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du

  9. News Article News Article Research & Resources

    How tobacco products harm the environment from their manufacture to consumption

    The process of growing tobacco, manufacturing tobacco products and delivering them to retailers causes severe and irreversible damage to the environment.

  10. JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

    A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<

  11. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  12. News Article News Article Research & Resources

    3 tips for boosting success with an online quit-smoking program

    As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res