Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Annual Reports

Truth Initiative is a 501(c)(3) nonprofit organization and ​every year we report on our activities, achievements and progress. An independent audit of our financial statements is also conducted each year.

Explore our most recent annual reports and financial information.

Financial Statement

2024 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative)...

Annual Report

2023 Annual Report

We are pleased to share the significant progress we made in 2023, detailed in this...

Financial Statement

2023 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative)...

Annual Report

2022 Annual Report

We are pleased to share the significant progress we made in 2022, detailed in this...

Financial Statement

2022 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative)...

Annual Report

2021 Annual Report

We are pleased to share the significant progress we made in 2021, detailed in this...

Financial Statement

2021 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative)...

Annual Report

2020 Annual Report

We are pleased to share the significant progress we made in 2020, detailed in this...

Financial Statement

2020 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative)...

Annual Report

2019 Annual Report

We are pleased to share the significant progress we made in 2019, detailed in this...

Financial Statement

2019 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative)...

Annual Report

2018 Annual Report

Truth Initiative had a remarkable year in 2018, filled with big wins and new challenges...