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  1. Nearly 50% of Young People Resolve to Quit Nicotine in 2025

    Truth Initiative has launched Outsmart Nicotine, a new campaign designed to introduce young people to EX Program, a comprehensive quitting resource

  2. News Article News Article Research & Resources

    Quitting vaping in 2025: Top tips and resources

    There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

  3. News Article News Article Research & Resources
  4. 2024 Monitoring the Future Survey Shows Persistent Nicotine Dependence Despite Meaningful Gains in Reducing Youth E-Cigarette Use

    The 2024 Monitoring the Future Survey (MTF) shows promising signs in the effort to reduce youth e-cigarette use

  5. News Article News Article Research & Resources

    “Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program

    “Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr

  6. Unhooking Gen Z: Truth Initiative Launches “Outsmart Nicotine” and Enhanced EX Program

    Outsmart Nicotine, an uplifting, multi-platform campaign designed to reach 18- to 24-year-olds and encourage freedom from nicotine addiction.

  7. Cessation Research Study

    Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.

  8. News Article News Article Research & Resources
  9. As National Sales of E-Cigarettes Climb, Report Shows that State Restrictions on Flavored Products Are Critical to Protect Young People

    E-cigarettes in youth-friendly flavors like candy and mint are top sellers and contain more addictive nicotine than ever before

  10. New Surgeon General’s Report Offers Much-Needed Vision for Eliminating Tobacco-Related Health Disparities

    Tobacco-related health disparities are a persistent yet solvable problem, and the remarkable progress made in eliminating these inequities shows that we are

  11. News Article News Article Research & Resources

    U.S. retail sales data show 86% of e-cigarette sales are for illegal products

    New research from Truth Initiative finds that the overwhelming majority – more than 86 percent – of e-cigarettes on the market are illegal products.