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  1. News Article News Article Research & Resources

    How does vaping nicotine impact sleep?

    The research shows that vaping nicotine is associated with sleep problems.

  2. News Article News Article Research & Resources

    80% of this year’s Oscar® Best Picture nominees include tobacco imagery

    Eight of the 10 films nominated for Best Picture at the 2025 Oscars® contain tobacco imagery, including “Anora,” “A Complete Unknown,” and “Emilia Pérez” whi

  3. Infographic Infographic Research & Resources

    Lights, Camera, Addiction? Smoking Dominates Oscar® “Best Picture” Nominees

    Lights, Camera, Addiction? Smoking Dominates Oscar “Best Picture” Nominees infographic

  4. News Article News Article Research & Resources

    3 ways tobacco and nicotine use impact your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.

  5. News Article News Article Research & Resources

    Strong state policies in California and Massachusetts significantly reduced youth access to flavored tobacco products

    California and Massachusetts – demonstrate the effect that strong state policies can have on reducing sales and limiting youth access to flavored nicotine.

  6. EX Program by Truth Initiative Delivers Strong ROI in Healthcare Savings in First Year of Engagement with Digital Tobacco Cessation Program

    EX Program yielded a 4.75x return on investment (ROI) within the first year of program enrollment.

  7. News Article News Article Research & Resources

    3 myths about mental health and quitting nicotine

    When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.

  8. Report Report Research & Resources

    The Truth About the Tobacco Industry and the Retail Environment

    This report reviews the science around marketing in the retail environment and the massive impact it has on driving tobacco use

  9. Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization

    Helping adults who smoke and protecting youth are not competing priorities – they are shared responsibilities essential to advancing public health.

  10. News Article News Article Research & Resources

    Young leaders address nicotine addiction as truth Ambassadors

    Eight young leaders from across the country are committed to national and local action to empower lives free from nicotine addiction as the new class of trut

  11. Proposal to Lower Nicotine Levels Represents Historic Step Forward for Public Health

    The FDA’s proposed rule to make cigarettes and certain other combusted tobacco products minimally or nonaddictive by limiting the level of nicotine.

  12. News Article News Article Research & Resources

    3 important things to know about quitting nicotine during times of stress

    Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.