Exposing predatory tobacco industry tactics
truth® has exposed Big Tobacco’s predatory tactics with campaigns and videos such as “Read Between the Lies,” “Making Menthol Black,” “Worth More” and “Stop Profiling,” among others. Truth Initiative also focuses research efforts on tobacco company strategies and their impact, as well as the industry’s recent attempts to remake its image as a champion of public health despite these duplicitous tactics.
Learn more about tobacco industry influence