Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. Page

    Our Impact

    At Truth Initiative, we create meaningful change at both the population and individual levels. With our research-driven approach to behavior change and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation access. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.

  2. Page

    YOUTH AND YOUNG ADULT NICOTINE ADDICTION PREVENTION & EDUCATION

    Everyone deserves the chance to live free from nicotine addiction. Through our national public education campaigns, as well as in-school curriculums, we are inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start in the first place.

  3. Our Team

    Yashi Srivastava

    Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication

  4. Samuel Rose's Headshot
    Our Team

    Samuel Rose

    Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a

  5. Our Team

    Alex Parks

    Alexandra Parks is responsible for strategic leadership in developing and managing partnerships with an array of stakeholders, including nonprofit organ

  6. Stacey Younger Gagosian Headshot
    Our Team

    Stacey Younger Gagosian

    Stacey Younger Gagosian has worked in politics and policy for nearly 3 decades.

  7. Headshot of Barbara Schillo
    Our Team

    Barbara Schillo

    Dr.

  8. Our Team

    Lisa A. Watkins

    Lisa Watkins brings three decades of nonprofit accounting experience to her work at Truth Initiative.

  9. Our Team

    Kendric Dartis

    Dr. Kendric Dartis is the Vice President of Outreach and Engagement at Truth Initiative, America's largest nonprofit public health organizatio

  10. Our Team

    Mary Dominguez

    Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

  11. Kathy Crosby Headshot
    Our Team

    Kathy Crosby

    Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture wh