Bio
As a behavioral scientist, Dr. Jessica Rath leads the formative research and impact evaluation of the truth® campaign. She has co-authored numerous peer-reviewed publications focused on the campaign’s effects, measures and metrics for formative evaluation, predictors of health behavior, and patterns of tobacco use over time in young people. In addition, she leads the research around Truth Initiative’s tobacco-free screens portfolio which works to raise awareness around the pervasive renormalization of tobacco imagery on young people’s screens. With an invited presence at the World Health Organization, she has raised the visibility of tobacco in popular culture.
Dr. Rath’s academic and professional career has been focused on health issues affecting adolescents and young adults. She holds adjunct faculty positions at both the Johns Hopkins Bloomberg School of Public Health and the University of Maryland School of Public Health. She holds fellow status at The American Academy of Health Behavior and is a member of the adolescent network annual meeting subcommittee for the Society for Research on Nicotine and Tobacco and the annual meeting large planning committee for The Society of Behavioral Medicine.
Dr. Rath is a certified health education specialist and has a doctorate from the Johns Hopkins Bloomberg School of Public Health and a master’s degree from the Emory University Rollins School of Public Health.
