Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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Our Awards

While the true measure of success is the lives saved, Truth Initiative is proud to be recognized for creativity, effectiveness, stellar research and innovative campaigns. We've won hundreds of awards over the years, including top marketing honors like Emmys, Effies, Cannes Lions and being named a top campaign of the century by AdAge. We’ve also received awards recognizing research, community and youth activism, and the overall effectiveness of our organization, including distinctions from the Society of Behavioral Medicine and Alliance for Workplace Excellence. Here are some of our recent wins.

Winner

2018 Internet Advertising Competition

Best Advocacy Integrated ad campaign

Rainbow Lane

Winner

2018 Shorty Social Media Award

Best multi-platform partnership

Applying Logic

Gold

2018 David Ogilvy Awards

Unexpected Targeting and Segmentation 

#STOPPROFILING

Inaugural Winner

2018 Clarence B Jones Impact Award

The Communications Network Award

Be the Generation that Ends Smoking #FinishIT

Silver

2018 Effie Awards

Disease Awareness & Education: Advocacy

#STOPPROFILING

Winner

2018 Digiday Awards

Best Advertiser in Video

#STOPPROFILING

Winner

2018 OMMA Awards

Content Marketing: Single Execution

Have You Seen This Ad? (RICO)

Winner

2018 Shorty Social Good Awards

Best Use of Snapchat

Twinkle Twinkle Little Dick

Winner

2018 PRSA Thoth Awards

Best Use of Research  

"Business or Exploitation?"

Winner

2018 PRSA Thoth Awards

Public Service 

"Business or Exploitation?"

Platinum

2016 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the...

Gold

2015 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the...