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3 important things to know about quitting nicotine during times of stress

Nicotine use – whether through smoking or vaping – can increase stress levels, and quitting nicotine can improve mental health.

Digital Quitting Program

Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped millions of people stop using commercial tobacco through proven-effective programs. If you or a loved one is ready to quit smoking or vaping, using oral nicotine pouches or any tobacco product, or you’re looking for ways to help support your community in quitting, you’ve come to the right place.

NYC This is Quitting Resources

FAQs about This is Quitting

Stop & Shop halts sales of all tobacco products, encourages people to quit

With its announcement, Stop & Shop joins retailers like CVS and Rite Aid in efforts to promote healthy living and combat tobacco and nicotine addiction.<

Young people quitting nicotine get help from truth®

Young people quitting nicotine get help from truth

3 ways vaping affects mental health

While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.

Text message program from Truth Initiative helps teens quit e-cigarettes

Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos

How to support someone who wants to break up with their vape

Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

Who goes to vape shops?

A recent study finds that vape shop visitors tend to be a racial/ethnic minority, skew younger (age 18-24) and are less financially secure.

Vaping nicotine and mental health

Vaping nicotine and mental health one page infographic

Youth smoking and vaping prevention

We use provocative, creative, and innovative approaches to influence culture, inspire youth and young adults, and initiate action. All grounded in research. All to prevent youth and young adult nicotine addiction and empower quitting for all.