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4 ways the entertainment industry can protect young viewers and combat youth nicotine addiction

The youth vaping crisis must be confronted, and the entertainment industry has the power to change the picture for good.

Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers

EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth

The EX Program broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for

Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

And the Oscar goes to…the tobacco industry

Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.

Nicotine use and stress

Vaping nicotine can increase anxiety symptoms and stress levels.

New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse

A large majority of young people who have used e-cigarettes started vaping because of feelings of stress, anxiety or depression, and many continue vaping to

How would smokers respond to cigarettes with less nicotine?

62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

Young people share how nicotine use affected their stress

Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

Fast Company recognitions underline why youth tobacco prevention is more important than ever

Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

Nicotine on demand

Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.