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Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery
Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products
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Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards
Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was
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More e-cigarettes are entering the market, with increasingly high concentrations of nicotine
Two concerning trends are appearing in national e-cigarette sales data: more unique e-cigarette products are available for sale, and they contain increasingl
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Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”
Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers
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One year later, Truth Initiative calls on FDA to finalize rules on menthol cigarettes and flavored cigars to protect youth, advance health equity and save lives
The FDA must move forward with this critical action to remove menthol cigarettes and flavored cigars from the market without further delay, and despite aggre
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EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide
New partnership to provide employers with easier access to people-powered public health resources.
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Tobacco and the environment
E-cigarette and cigarette waste can make its way into the environment where it pollutes water, air, and land with toxic chemicals, heavy metals, and residual
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17 more colleges and universities pledge to go tobacco/vape-free
Eighteen colleges and universities are working toward adopting a 100% tobacco/vape-free campus policy.
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Youth activists gather in DC to demand action on flavored tobacco products and declare “Nicotine Addiction Shouldn’t Taste Like Candy”
Youth activists from across the country will come together in the nation’s capital to raise their voices for a future free of flavored tobacco products.
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E-cigarette use among young people returning to pre-COVID-19 levels
The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies
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Truth Initiative Applauds Landmark Multistate JUUL Settlement and Encourages States to Utilize Proven-Effective Programs to Accelerate Progress to End Youth E-Cigarette Crisis
Truth Initiative commends the attorneys general of six states and the District of Columbia for their bold leadership resulting in the largest settlement agai
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New study: Price increases can reduce underage e-cigarette use
Higher e-cigarette prices and taxes can reduce the number of days teens use e-cigarettes and decrease current e-cigarette use
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