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  1. News Article News Article Research & Resources

    6 tips for people trying to quit smoking

    Here are six tips to help you or someone you know successfully quit smoking and go smoke-free.

  2. FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers

    We are very concerned that the FDA did not prioritize and complete the reviews of the companies with over 75% of the e-cigarette market as they promised to d

  3. First-of-its-kind free e-cigarette quit program now available to young vapers looking for help

    Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.

  4. News Article News Article Research & Resources

    Few adults start using JUUL to quit smoking, new study finds

    Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

  5. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

  6. News Article News Article Research & Resources

    How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health

    Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.

  7. New surgeon general’s report highlights the need for evidence-based quit programs, deems e-cigarettes not a cessation tool

    The surgeon general’s report on tobacco cessation underscores the need to help Americans who smoke and the millions of teens using tobacco products, primaril

  8. News Article News Article Research & Resources

    E-cigarettes as accessories: How vaping companies market products as stylish

    The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

  9. Research Article Research Article Research & Resources

    Who goes to vape shops?

    A recent study finds that vape shop visitors tend to be a racial/ethnic minority, skew younger (age 18-24) and are less financially secure.

  10. Youth Across America Rally Over Vaping Epidemic for truth® National Day of Action

    Youth activists are taking the #DITCHJUUL rally cry to their campuses and communities across the country, with more than 200 events happening this week.

  11. Research Article Research Article Research & Resources

    Millions of smokers go online for help to quit each year

    More than 12 million U.S. adults — a third of all smokers — turn to the internet for help quitting each year, according to a new Truth Initiative study.

  12. FDA Action on Disposable E-Cigarettes is a Strong Step Forward and Underscores Need for Comprehensive Regulation of All Types of Flavored Vaping Products

    We applaud the FDA’s action against the makers of Puff Bar and nine additional disposables e-cigarette manufacturers to remove their flavored disposable e-ci