Two years after the ban: How CVS continues to take on tobacco

From Forbes

"When CVS announced its plans to ban cigarette sales in 2014, the media took note. It was one of the most widely covered corporate social responsibility stories in recent memory – and for good reason. CVS’s choice was bold, risky and scrutinized by many. Two years later, CVS’s commitment to curbing tobacco use hasn’t wavered – quite the contrary, in fact. The company recently launched Be The First, a $50 million initiative to help deliver the first tobacco-free generation.

As senior vice president of corporate social responsibility and philanthropy for CVS Health, and president of the CVS Health Foundation, Eileen Howard Boone has been instrumental in shaping and evolving the company’s tobacco prevention initiatives. We sat down with her to find out more about Be the First and lessons learned from the initial ban in 2014."