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ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse
The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public
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Q&A: How to train emerging activists to support a social movement
Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?
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As smoking rates decline, Hollywood isn’t getting the picture
The majority of the 2018 nominees for Academy Awards® in major categories – 86 percent – feature tobacco imagery on screen
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Our Team
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Nicole Dueffert
Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative.
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Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries
TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti
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Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show
F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”
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The truth about opioids
The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the c
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2020 class of truth Ambassadors launch community projects
Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba
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How effective are tobacco control policies?
Tobacco taxes have the greatest potential to slash smoking rates, according to a review of studies that use simulation models to assess the existing and futu
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4 marketing tactics e-cigarette companies use to target youth
From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.
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Our Team
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Christy Hartsell
Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica
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Our Team
![Tricia Kenney Headshot]()
Tricia Kenney
Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper
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