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What does a tobacco “endgame” mean?

Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum

4 ways the tobacco industry is attempting to rebrand itself

Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.

Seeing through Big Tobacco’s Spin

Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.

Megan Jacobs

As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

Featured partnerships

We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

How would smokers respond to cigarettes with less nicotine?

62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

HHS Smoking Cessation Framework Marks Important Step in Mitigating Tobacco-Related Disease and Health Disparities

The smoking cessation framework released by the Department of Health and Human Services (HHS) signifies an important step in advancing smoking cessation effo

Partnership opportunities

​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

E-cigarette use among young people returning to pre-COVID-19 levels

The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies

Data suggest teens who use JUUL are not just experimenting

More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.

Thrive: A Youth Mental-Health Summit