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Enterprise Tobacco Cessation Programs

“The Bear” season 3’s best guest star? NRT gum

Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

Our History

Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.

How tobacco imagery in Emmy-nominated animated shows is exposing young people to smoking

Four popular animated shows nominated for the 2024 Emmy Awards – “The Simpsons,” “Family Guy,” “Bob’s Burgers,” and the winner, “Big Mouth” – feature tobacco

Industry influencer: how tobacco content is infiltrating social media

Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

Nicotine and the young brain

Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus

How Twitter can help de-normalize menthol cigarettes

Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.

Truth Initiative Awards truth IMPACT Scholarships to Young Leaders Inspiring Change in Their Communities

Truth Initiative proudly announced today the three winners and five honorable mention recipients of its annual truth IMPACT scholarship.

Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th

Nicotine use and stress

Vaping nicotine can increase anxiety symptoms and stress levels.

New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

New youth prescription drug safety curriculum launches nationwide

Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip