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truth campaign proven to drive down smoking rates across different demographic groups

A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

Protecting scientific integrity from tobacco industry interference

Nearly half of young vapers resolve to quit e-cigarettes in 2020

Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees

Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to

truth opioid education campaign increases knowledge, lowers stigma

Findings from a campaign evaluation show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse.

Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

Concerns about health and mental health increasingly drive young people to quit vaping

Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

The Master Settlement Agreement: 4 ways the landmark tobacco settlement changed tobacco control

Twenty-five years ago, 46 states plus D.C.

truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch

truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.

Here’s another reason to remove smoking from video games

With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.

Played: Tobacco use widespread in video games played by youth

Smoking is prevalent and often glamorized in video games popular among youth, according to Played: Smoking and Video Games, a review of research from Truth I