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  1. Our Team

    Megan Jacobs

    As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

  2. News Article News Article Research & Resources

    What is synthetic nicotine and what does it mean for the youth vaping epidemic?

    Here are important things to know about synthetic nicotine and how companies are using it to try to evade federal oversight aimed to protect youth.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in California 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in California.

  4. Research Article Research Article Research & Resources

    Greater nicotine flux is associated with greater dependence among pod-based e-cigarette users, new research shows

    Recent Truth Initiative research shows greater nicotine flux, or the rate that an e-cigarette emits nicotine, was associated with higher e-cigarette dependen

  5. News Article News Article Research & Resources

    How popular are oral nicotine pouches and lozenges?

    In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin

  6. New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use

    Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Illinois 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Illinois.

  8. News Article News Article Research & Resources

    Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths

    Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.

  9. Research Article Research Article Research & Resources

    New research sheds light on who smokes menthol cigarettes

    Young adults who smoke menthol cigarettes are more likely to be female, black or Hispanic, or identify as LGBT compared to non-menthol smokers

  10. News Article News Article Research & Resources

    Hawaii raising minimum age to reduce tobacco use among those under 21

    Hawaii will mark a milestone next year when it becomes to the first state to raise the minimum age requirement for purchase of tobacco products from 18 to 21

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Utah 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Utah.

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in California 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in California.