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New study: truth campaign effective in shifting knowledge and attitudes about vaping
A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.
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truth® calls out tobacco industry for profiling disguised as target marketing
Tobacco is not an equal opportunity killer.
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Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic
More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.
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As Oscar season kicks off, tobacco imagery still pervades movies
As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.
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truth campaign focused on mental health significantly lowered e-cigarette use among young people
A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use
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Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people
A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.
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Senators urge MPAA to assign R rating to movies with smoking
The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t
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Youth-rated films nominated for Oscars feature more tobacco imagery than previous years
Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.
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How can a Disney star and a compatibility quiz combat tobacco industry profiling?
A compatibility quiz from truth® and DoSomething.org matches young people based on their income, race and sexual orientation—characteristics used in tobacco
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Teens stop #CATmageddon; Enlist pets to send their message to Big Tobacco
truth®, one of the largest and most successful national youth tobacco prevention campaigns, is asking teens (and their pets) to make their mark—literally—on
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Smoking in Films: 2021
The film industry is making marginal progress over the decades towards eliminating the number of films released containing tobacco.
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