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  1. New Truth Initiative data show 1.2 million youth and young adults started using e-cigarettes since FDA missed the September 9, 2021, court-ordered deadline to remove unreviewed products from the market

    A new analysis from Truth Initiative shows the high cost of the FDA’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) h

  2. Research Article Research Article Research & Resources

    Comprehensive review provides further proof that FDA should ban menthol cigarettes

    A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.

  3. News Article News Article Research & Resources

    One big way to improve the wellbeing of military veterans and caregivers

    Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo

  4. News Article News Article Research & Resources

    Two distinct stories emerge from CDC survey on youth tobacco use

    The annual National Youth Tobacco Survey (NYTS), released April 16 by the Centers for Disease Control and Prevention (CDC), shows significant drops in cigare

  5. News Article News Article Research & Resources

    A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

    Learn about short- and long-term benefits of quitting smoking and vaping

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    Website Policies

    Terms and conditions, privacy policy and DMCA notice

  7. News Article News Article Research & Resources

    What we know and don’t know about Puff Bar right now

    As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

  8. News Article News Article Research & Resources

    Where we stand: Raising the tobacco age to 21

    Truth Initiative supports raising the minimum age of sale for all tobacco products to 21, as part of a strong tobacco control policy program.

  9. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  10. Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

    Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

  11. News Article News Article Research & Resources

    How digital tools can help tobacco users quit for good

    With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h

  12. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?