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How a group of Indiana youth is changing social norms around smoking
Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.
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The latest information on JUUL: 8 important things to know
The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio
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Featured Community Projects
Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.
Explore examples of youth activists in action.
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The youth e-cigarette epidemic: 5 important things to know
After decades of drops in the youth smoking rate, e-cigarettes are now the most popular tobacco product among young people — and their popularity is growing.
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New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"
truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”
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What helps smokers stick with an Internet quit smoking program?
Smokers who use an Internet quit smoking program are more likely to stick with it if they connect with other members in an online social network.
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5 keys to reversing the youth e-cigarette epidemic
Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.
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Behind the explosive growth of JUUL
Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.
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How popular are oral nicotine pouches and lozenges?
In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin
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Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco
Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis
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JUUL keeps saying its popularity with young people is an accident
JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.
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Health groups urge FDA to investigate JUUL for making unauthorized smoking cessation claims
Six leading public health and medical organizations today called on the FDA to investigate and take enforcement action against JUUL for making unauthorized c
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