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Music videos popular with young people frequently feature tobacco imagery

Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.

JAMA Publishes New Study on Proven Effectiveness of Truth Initiative’s Text Message Quit Vaping Program Among Teens

First-of-its-kind randomized clinical trial shows teens 35% more likely to quit vaping nicotine with an interactive, tailored text message program

Young ex-vapers share their experience and advice on quitting vaping

Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.

Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge

As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<

FDA must stop sales of all flavored products and restrict marketing and sales to protect kids

It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t

Smoke screens: Is tobacco use in youth-rated movies still a problem?

Tobacco use on screen is a public health concern because exposure to smoking imagery in movies can cause young people to start smoking.

Summer truth tour takes on tobacco use with one goal: Finish smoking for good

School’s out, summer is here - which means a crew of truth® “tour riders” are hitting the road to connect with more than one million young people on the Vans

Enterprise Tobacco Cessation Programs

How a vaping prevention curriculum can help teachers, schools and communities reverse the youth e-cigarette epidemic

A modern approach that’s guiding teachers and educating America’s youth about the dangers associated with e-cigarette use and vaping is meeting an urgent nee

As Youth E-Cigarette Use Soars Along with Vaping-related Illnesses, Urgent Action Must be Taken to Protect the Health of America’s Youth

Regulating e-cigarettes and banning all flavored tobacco products are critical to ending the youth epidemic.

Tobacco industry uses flawed study to oppose flavored tobacco restrictions

Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

Not Buying It: The Tobacco Industry's Rebrand