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    Featured partnerships

    We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

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  3. Research Article Research Article Research & Resources

    Misperceptions about nicotine may interfere with quitting vaping

    Health misinformation, including false information about nicotine, has been rampant during the COVID-19 pandemic and is reaching young adult e-cigarette user

  4. Research Article Research Article Research & Resources

    Youth frequently switch between different tobacco products, study finds

    The results revealed insights into the relationship between current use and future use, and how long participants used certain tobacco products.

  5. Research Article Research Article Research & Resources

    Concerns about health and mental health increasingly drive young people to quit vaping

    Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

  6. Research Article Research Article Research & Resources

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

  7. Research Article Research Article Research & Resources

    Youth vaping declines during pandemic as young people report less retail and social access to products

    Vaping among young people dropped amid the COVID-19 pandemic as young people reported less retail and social access to e-cigarettes, according to new Truth I

  8. Research Article Research Article Research & Resources

    How tobacco control researchers can make flavored tobacco policies equitable

    Action-oriented, equity-focused strategies can ensure policies are maximally effective and reduce health disparities.

  9. News Article News Article Research & Resources

    Tips for quitting tobacco during times of stress

    Stress and anxiety related to the COVID-19 pandemic can present challenges for any tobacco user who is trying to quit, but these challenges are manageable wi

  10. Research Article Research Article Research & Resources

    How online tools to help smokers quit can go viral

    Online tools to help smokers quit can be designed to make it more likely that users will share the apps and make them “go viral”

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Missouri 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Missouri.

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Florida 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Florida.