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  1. News Article News Article Research & Resources

    Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarettes

    Here are some important things to know about Elf Bar, Hyde, Breeze, and similar products.

  2. Report Report Research & Resources

    Nicotine on demand

    Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

  3. Research Article Research Article Research & Resources

    When and where do nonsmokers encounter tobacco advertising?

    Tobacco advertising appears in many places where non-smokers can see it, potentially increasing their likelihood of starting to smoke.

  4. News Article News Article Research & Resources

    FTC intends to track e-cig sales and marketing

    All indications are that the popularity of e-cigarettes is rising.

  5. News Article News Article Research & Resources

    Most young e-cigarette users say they want to quit vaping in 2021

    According to new Truth Initiative data, 60% of 15- to 24-year-old current e-cigarette users surveyed want to quit vaping within the year.

  6. News Article News Article Research & Resources

    Fast Company recognitions underline why youth tobacco prevention is more important than ever

    Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

  7. News Article News Article Research & Resources

    Apply now: Help #finishit at national summit on youth activism and tobacco

    The National Summit on Youth Activism is a tobacco-control training program for youth and young adults from around the country.

  8. News Article News Article Research & Resources

    What the Oscars tell us about smoking in the movies in 2017

    Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

  9. News Article News Article Research & Resources

    #NoMentholMondays: How youth activists are fighting back

    Youth activists have identified tobacco, specifically the targeted marketing of menthol cigarettes in African-American communities, as a social issue worth f

  10. Report Report Research & Resources

    LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers

    New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021

  11. Report Report Research & Resources

    A toxic, plastic problem: E-cigarette waste and the environment

    With a 399.73% increase in retail e-cigarette sales from 2015 through 2020, the environmental consequences of e-cigarette waste are enormous.

  12. Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga