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Research and evaluation

​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

Flavored tobacco policy resource center

2016 National Summit on Youth Activism concludes

A summer tobacco-control training program for youth who are recruited to attend from community-serving organizations around the country.

Effort to get teens to “left swipe” tobacco earns 2 top awards from PR week

The public relations campaign behind the truth® campaign’s “Left Swipe Dat” took home two awards for inspiring youth to end tobacco use, winning campaign of

Helping people with HIV/AIDS quit smoking

Smoking cigarettes is dangerous for everyone, but for people with HIV, it puts them at a higher risk of the negative health effects of tobacco use and HIV-re

Action needed: Youth and marijuana

Youth should not be using marijuana and we should develop policies that prioritize the protection of young people.

Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement

False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in

Amanda L. Graham

As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.

Action needed on e-cigarettes

Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.

Elf Bar, Hyde, and Breeze – what you need to know about the rise in disposable e-cigarettes

Here are some important things to know about Elf Bar, Hyde, Breeze, and similar products.

Nicotine on demand

Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

When and where do nonsmokers encounter tobacco advertising?

Tobacco advertising appears in many places where non-smokers can see it, potentially increasing their likelihood of starting to smoke.