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Tobacco’s starring role

Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds

Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis

Our mission

Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Research and evaluation

​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

Flavored tobacco policy resource center

2016 National Summit on Youth Activism concludes

A summer tobacco-control training program for youth who are recruited to attend from community-serving organizations around the country.

Effort to get teens to “left swipe” tobacco earns 2 top awards from PR week

The public relations campaign behind the truth® campaign’s “Left Swipe Dat” took home two awards for inspiring youth to end tobacco use, winning campaign of

Helping people with HIV/AIDS quit smoking

Smoking cigarettes is dangerous for everyone, but for people with HIV, it puts them at a higher risk of the negative health effects of tobacco use and HIV-re

Action needed: Youth and marijuana

Youth should not be using marijuana and we should develop policies that prioritize the protection of young people.

Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement

False claims that eliminating menthol will lead to greater risk from law enforcement for Black Americans are protecting the commercial gain of the tobacco in

Amanda L. Graham

As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.

Action needed on e-cigarettes

Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.